Success Stories From Our Community!
Every moment of care can be a turning point.
The Beauty Project Foundation believes that access to affirming, skilled, and compassionate beauty services can change lives. Our clients come to us navigating transitions... With identity, confidence, self-worth and leave with something that goes far deeper than a new look.
From gender-affirming services to meaningful self-care support, the stories reflect what community-centered care can look like. They are stories of visibility, of belonging, and of people reclaiming space in their own skin.
These aren't just client experiences. They are proof that when a community invests in inclusive, affirming care, the impact radiates outward into lives, families, friendships, and futures.
Explore the journeys. See the transformation. And learn how you can help make these moments possible for more people in our community.
"Haircare services have had measurable effects on my mental health.
Living with chronic and degenerative physical health issues is a direct pathway to depression and depression carries an inherent feeling of isolation. Taking care of myself can be very bare bones at times, and anything beyond that often feels out of reach.
Opportunities to be witnessed, to be in the company of kind people, and to be shown positive regard can be difficult to lean into, hard to find, or hard to believe you're worthy of sometimes all of the above.
Having an appointment to look forward to, and getting myself there, is already a boost. Something to celebrate. Showing up as I am, to a welcoming and supportive energy, is medicinal.
It's healing to have someone hold space as you face yourself in the mirror and make decisions about something you rarely get to consider. It's vulnerable. It sometimes opens up emotions and at The Beauty Project, that's welcome. Whether it's laughs or tears, it's not simply a transaction.
Hair stylists have been "therapists" since forever but at TBP, it's a true pillar. The belief that this kind of care is a human right, and that it's possible to bring it to people when there's real conviction behind it, makes all the difference.
A recent example: I came in feeling low from a prolonged depressive episode, hoping that a small, daring change might bring me a sliver of joy. Could a mullet fix me? After being attentively styled and walking out with a fresh one my self-esteem got a real boost. I showed up to an important event where the spotlight was on me and felt so much more like myself. The affirmations from the people I love most helped me feel truly seen."
"Knowing that this is a form of "mutual aid" is a big deal. It doesn't feel like charity. I can contribute when and however much I can and it goes into the flow of support as well - that's important. There is a sense of dignity for clients that Jillian and TBP maintains by integrating subsidized and full cost services. I appreciate that so much."
"I am incredibly lucky to be able to have access to beauty services. Treating myself in that way hasn’t always been a priority, and it wasn’t something that was taught to me as being something important. Now that I’m older, I understand that taking care of your body in all ways is important to staying strong, healthy, happy, and centered."
"Jillian's hairstyling and listening skills are unmatched. I came to her for a cut and color, and I am absolutely coming back. I have already recommended her to friends!
I came to Jillian in a fragile state from a hair emergency, and she took her time to help me feel safe and heard in her chair. I appreciated how she took into consideration my hair's health and its natural curly texture when shaping the haircut. She even walked me through a styling tutorial at the end of our appointment so I could style it on my own. When it came to choosing a color, she had great advice as to which shade would be the most fitting for my skin tone and natural hair color.
She went above & beyond expectations, and I was feeling amazing by the time I left the salon. Jillian also did a great job of explaining each step of the process, so I felt informed and at ease the whole appointment. Overall, I felt relaxed, considered, and well-supported.
The pay what you can program is spectacular. Hair service accessibility is important!”
"We are truly all in this together and everyone everywhere will eventually go through hardships. I felt community here when I needed it most, and all I want to do is help provide that support to others who may need it. I do that by choosing where my time and money goes, and how much of an impact I can make with the resources I have."
"After months of hardships and a life altering change brought out of nowhere, the first haircut I received after the dust settled had me feeling better than I had in a very long time. It felt nice to do something for myself that was completely my own decision. It was something that helped usher in my new life!"
"When I first came to Reno, I didn’t have the funds to get a haircut I so desperately needed and stumbled upon the Beauty Project. Since that first cut, I have been fortunate enough to not only pay full price for my services, but also give back by attending events and fundraisers for the foundation! It feels great to go to a locally owned salon that is making such an impact on a town that could really use more places like it."
“Jillian is an absolute gem and The Beauty Project is such a reflection of her warmth, care, passion, and artistry. I have curly hair, and from the moment I sat in her chair, she took the time to really see my hair by walking me through my curl pattern, texture, and what would best suit my lifestyle. She explained maintenance routines, recommended products that actually work (clean products & shared genuine knowledge), and made sure I understood how to recreate the look at home. She explained how we would shape my curls over time (through upcoming appointments) and worked with me from the start.
From the moment you walk in, you’re welcomed by Jillian’s bright, contagious smile and offered a cup of tea (or whatever beverage makes you feel at home). Every detail of the space feels intentional: locally crafted goods, thrifted treasures, and cozy touches that make it an inclusive community hub for care and creativity.
One of the most special things about The Beauty Project is Jillian’s model, which ensures everyone has access to self-care at any point in life. You leave feeling your best and inspired to support others in doing the same.
I can’t recommend Jillian enough. Whether you’re embracing your curls, wanting a fresh new look, or in need of a little self-love, The Beauty Project is the place to go!”
